News

Second Strike Tackle – Japan Built It. WA Fish Haven't Seen It. JDM lure blog post hero image.
Why JDM Lures Give WA Anglers an Unfair Advantage
Japanese lures are built for the most pressured fisheries on earth. WA fish haven't seen them — and that's your advantage. Read more...
Matching Japanese Lures to WA Species
A species-by-species guide to using JDM lures for WA fishing — bream, tailor, mulloway, kingfish, Spanish mackerel and WA salmon. Read more...
How We Grade Every Lure
Our five-tier lure grading system explained — from A+ mint to B-grade. Every lure individually inspected and photographed. Read more...
The Art of Japanese Lure Craftsmanship
Why Japanese domestic market lures outperform mass-market tackle — and how to choose the right JDM lure for Australian fishing conditions. Read more...